Two mindsets,
one brain.
I am a passionate designer inspired to create positive impact on the world with design and branding. My methodology comes from the combination of two mindsets, Eastern and Western inspirations, in delivering fresh and sustainable brand communications. My work is research-based, creative-driven designed with purpose making every design true to its meaningful portrayed message.
Born and raised in Dubai, the city of diversity, I was bound to become diversified in mindset, practice, and experience. I Hold a Jordanian nationality, an Emirati cultural background and an international educational experience. A non-stop learner and explorer, always seeking inspiration and always hoping to provide it.
Educational Qualifications
Web Development Certificate
2020
Diploma Certificate from AstroLabs Academy - Dubai, United Arab Emirates.
MA Design, Innovation and Brand Management
2016-2017
Postgraduate degree from University for the Creative Arts - England, United Kingdom.
BA Graphic Design
2011-2015
Bachelors degree from American University in the Emirates - Dubai, United Arab Emirates.
Work Experience
Executive Director
at Wahhaj Leisure Yachts & Boats Rental
October 2019 - Present
Responsibilities include; decision making, management of day-to-day operations, management of marketing and advertising, management of bookings, management of finance and accounting, customer care and communication.
Consultant, Design and Brand Management
at Group Origin
June 2018 - September 2019 (1 year 4 months)
At Origin, I was responsible for the project management of a range of projects for local and regional clients; ADNOC - UAE, Dana Gas - Sharjah, BBK (BBK Privé – Private Banking) - Bahrain, KAEC (King Abdulla Economic City) - KSA, SEDCO (Saudi Economic and Development Company) - KSA, Asaas (Muscat National Development and Investment Company) and Masader, Virtual Science Library - Oman.
Freelance Branding Designer
May 2015 - Present
Designed logos and branding for several start-ups and SMEs in the region.